Dr.Lankapalli Bullayya College

Bachelor of Business Administration Programme Overview

Affiliation: Andhra University

Year of Establishment: 1992

Student Intake: 100

Eligibility Criteria: 10+2 or higher secondary equivalent examination in Science from any recognized board or council

Course Duration: 4 years (full-time) - 8 semesters

Programme Description

The Bachelor of Business Administration (BBA) program was established in 1992. Since its inception, the department has maintained high standards in terms of quality and results. The department focuses not only on academic excellence but also on enhancing students' core competencies. Faculty members, known for their expertise in accounting, finance, and other commerce-related subjects, impart practical knowledge to students. To further develop student skills, the department conducts talks, paper and computer presentations, and Business Line news reviews. Our objective in commerce and management education is to promote managerial skills, work ethics, professional expertise, and leadership in all areas of life.

Pedagogy

The Department of Management integrates classroom learning with real-world business challenges through industry visits, guest lecture series, projects, and internships. Students are taught how to manage people, motivate employees, resolve conflicts, and build team morale. Additionally, they gain knowledge in finance and accounting.

Students have the opportunity to specialize in specific areas of business, such as marketing, human resources, information technology, or other fields, enhancing their job readiness. A Bachelor of Business Administration from Dr. Lankapalli Bullayya College equips students with essential skills that are invaluable across various business sectors, preparing them for successful careers.

Infrastructure

• Location: Block 2, UG and Administration Building

• Library: The department library has a vast collection of books with new editions added annually.

• Computer Lab: Equipped with internet facilities to support student learning and online examination systems.

• Seminar Hall: A seminar hall furnished with the latest audio-visual technology, LCD projectors, and comfortable seating arrangements for digital classes, 

                                 seminars,  guest lectures, and workshops.

Faculty

The Management Department is run by experienced and dedicated faculty members who provide personal attention, guidance, and training to each student, ensuring their success in a competitive world. Faculty members are assigned specific groups of students to foster a supportive and personalized educational environment.

The department encourages students to become budding entrepreneurs and proudly highlights the success of three startups founded by its alumni. Faculty members are actively engaged in research, publishing in leading journals, and regularly participating in national seminars to stay current with the latest management theories and practices.

Unique Features

In addition to the university-prescribed curriculum, the department offers several unique features:

1. Business Line: Each student receives a copy of “Business Line,” a corporate newspaper from “The Hindu.” A dedicated period is allocated for class discussions and news analysis from this paper.

2. Add-On Courses: Although not part of the university curriculum, these courses are crucial for practical application in the professional world. The department offers the following add-on courses:

o Six Sigma – An Overview

o Emotional Intelligence at Work

o Dealing with Difficult People

o Business Etiquette

o Financial Derivatives

3. Case Studies from Harvard Business Review: Each week, a case study published in the Harvard Business Review is discussed in the classroom, followed by interactive sessions.

VBV Reddy Awards

The department conducts three unique competitions in honor of Sri V. B. V. Reddy, the former President of the College. These competitions are designed to test students' knowledge and competence in various areas:

1. Test on Knowledge in Current Corporate Affairs

2. Test on Knowledge in Elements of Commerce

3. Test on Competence in English

These competitions are open to students from the Visakhapatnam district with no entry fee. Each question paper contains 100 multiple-choice questions, and OMR sheets are provided for marking answers, which are evaluated using an OMR scanner. Prizes are awarded as follows:

• First Prize: Rs. 3,000/-

• Second Prize: Rs. 2,000/-

• Third Prize: Rs. 1,000/-

• Best Participant Prize: Rs. 500/- awarded to the best participant from each college.

The Department is committed to providing a comprehensive education that prepares students for successful careers and leadership roles in the business world.