Dr. Lankapalli Bullayya College

PROFILE

The two-year Master of Business Administration (MBA) programme is affiliated to Andhra University and approved by the All India Council for Technical Education (AICTE), a statutory body under the Ministry of Human Resource Development (MHRD), New Delhi. The programme offers a single specialisation in Marketing Management, Financial Management, and Human Resource Management. To integrate core business fundamentals with essential specialised skills, the department provides add-on courses with a particular focus on soft skills and communication skills. These activities support dynamic learning, equipping students to navigate the evolving business landscape. Students are cultivated to enhance their leadership abilities, decision-making capabilities, strategic and analytical acumen, social and interpersonal skills, global outlook, creativity, and innovation.

Programme Highlights

• Year of Establishment: 1994
• Affiliation: Andhra University, Visakhapatnam
• Student Intake: 132 (96 through convener quota and 36 through management quota)
• Admission Criteria: A graduate in any discipline, qualifying through APICET, the State Integrated Common Entrance Test
• Course Duration: 2 years (full-time)
• Programme Pattern: 4 Semesters

Scope

MBA graduates have a broad range of career options, enabling them to pursue roles across manufacturing and service sectors.

Vision

To stimulate interdisciplinary collaboration and sustain a learning environment for the holistic development of students.

Mission

To enhance the quality and employability of students in a dynamic global and technological environment by delivering superior and value-added inputs.

Pedagogy

Each curricular subject is allocated four sessions per week during a semester. In addition to the conventional blackboard and regular classroom setup, teaching is enhanced with the use of LCD projectors and audiovisual equipment in seminar halls. Learner-centric methods, such as case studies, role plays, quizzes, presentations, assignments, mini-projects, discussions, and debates, are prioritised. Workshops, seminars, and field visits play a major role in the learning process.

A well-equipped computer lab with internet access is available to help students utilise information technology for their studies and familiarise themselves with online examination systems for various recruitment processes. The subjects and delivery mechanisms are periodically updated to align with market needs. Active student participation through teamwork, mentorship, and group projects provides an added advantage to their educational experience. Counselling sessions are also provided to support students academically and personally.

Research Centre

Research is the backbone of an academic institution. The Research Centre aims to achieve world-class excellence in research that addresses critical issues in the business realm, both in India and internationally. In 2014, Andhra University recognised this department as one of its research centres for admissions to M. Phil. and Ph. D. programmes in Management Studies, under both full-time and part-time schemes (Office Order AUCST/SG(3)/Recognition of Res. Centre/2014 dated 23.07.2014).

Management Club

The Management Club operates as an "of the students, by the students, for the students" entity, allowing students to develop skills in organising and managing professional events. It serves as a platform for the expression of a variety of skills, including artistic, literary, and managerial. Activities of the club include organising guest lectures, paper presentations, role plays, debates, quizzes, cultural programmes, sports events, and various competitions, such as Ad-Mad and Brand War. These activities encourage students to manage responsibilities independently while enhancing their professional development.